iD party video + ALBERTO GUARDIANI CONTEST #2

If you're a fashion designer (and you're going to participate this contest) you have probably already done what I'm going to suggest everyone to do ...

but if you're just a shoe lover I think you might find useful to follow this little advice (I will follow too) ... 

Get to know as much as possible about the story of the brand and the most "famous" pieces of the last collection (which I have personally seen at the showroom) 

As you all probably know every brand has its own identity, so try to respect it. 

This doesn't mean you have to copy what has been done in the past or in this last collection (OBVIOUSLY), just try to "target the perfect costumer" in order to create something that is not just the practical result of your idea, but a fashionable (and marketable) product. 

I think there are billions of creative people in this world, but quite a few of them are capable of taming their creativity. Please believe me I'm not judging anyone, I mean, for me it's the same. At times it's pretty hard to make market and creativity get along together, but I think finding your own way to do that is what makes the difference in the end... at least this is what I've learnt so far! :) 

So let's go back to the point... In this case it's not hard to identify the jewel in the crow of this collection (since it all started from that) and if you have read the "ID + ALBERTO GUARDIANI CONTEST" post you already know what I'm talking about: the lipstick heel.

Here are some photos I took at the showroom, obviously I suggest you to look for more than this, but this might be a good starting point... so take a look!

Elisabeth Digital PR of Alberto Guardiani and I