lunedì 3 ottobre 2011

iD Mag + Alberto Guardiani

Up here you can see the first video of "Cinderthriller" shot by first-class photographers and video-makers directed by Terry Jones! The whole plot will unfold gradually through a series of five videos that I will be posting on my blog too... This is a nice source of inspiration ;) 

Why am I showing you this??? READ BELOW!

Hello guys! Today I want to tell you about this cool contest I'm taking part to!

It all started when I was invited to iD + Alberto Guardiani party in Milan during this last fashion week. There I had the pleasure to meet Elisabeth, digital pr of Alberto guardiani.

We shared a talk and she told me about this cool contest launched by Alberto Guardiani and iD magazine: All professional designers or just women's shoes lovers are invited to participate sending their sketches by 11.11.11!

All you need to know about the competition is on Alberto Guardiani official blog

The idea of this contest was born by the success of the "lipstick heel" which conquered the heart of millions of women all over the world, among whom Katy Perry and Sarah Lerfel owner of Colette in Paris...

Alberto Guardiani is now looking for a new It-shoe and it's giving the chance to everyone to design it. The prize is not bad at all!

"This incredible success has led to Alberto Guardiani joining forces with i-D to launch a worldwide competition to find the next It Shoe, one capable of repeating the Lipstick Heel’s remarkable performance. The competition has been named ‘Cinderthriller’, a title which epitomises the feminine concept and the thrill of the search.
The competition is open to aspiring shoe lovers and designers internationally, launching during Milan Fashion week on Thursday, September 22nd, and continuing up until midnight November 11th."

So what are we all waiting for?

I'm telling you guys cause you know competition makes me work harder!!! :) 

I'm posting here just a few shots from the iD+Alberto Guardiani party in Milan. 
As always, hope you enjoy them! 

This is me with my colleague from SWIDE.COM - MONDO TRASHO

Tomorrow I'll tell you about my visit at Alberto Guardiani showroom, so you can get to know more about the brand and the last collection, and obviously about the "lipstick heel"...

stay tuned!